The IVR flow with the introduction of Shopster has transformed the conventional experience from Ears to Eyes which is as easy as chatting with a friend, thus giving an elevated shopping experience to the customers. In addition, the toolkit also has online payments (in-store) and personalized digital receipts feature as well. These receipts are customised with offers sharable on SMS and E-Mail.

The innovative offering allows customers to discover & shop products of their choice from wherever they are, making it a must have sales channel for the brands from 2021 and beyond. Leading brands like: The Body Shop, Levis, Bata, Lifestyle, Marks & Spencer, Max, Pantaloons and many more have already implemented Shopster and are performing exceedingly well. Have you adopted this Resilient Sales Channel, yet?

Shopster currently operates in three modules

The first module is about ‘Interaction with the customer’

• Customer enrolment in loyalty program – It issues digital rewards to new and existing customers which helps to build, maintain and strengthen relationships with a large number of customers to attract and retain them. Customers can gift or share rewards with their family and friends.

• Access to loyalty benefits – Shopster ensures customers have a clear view of available reward points, coupons and vouchers. It encourages them to purchase products listed under the loyalty program. It allows customer engagement with personalised offers and explore the available rewards.

Moving to the second module which includes interaction already but in addition to that also includes ‘engagement with the customer at the brand and store level’

• Live video with store staff – The platform supports Video & Voice Calling, it allows qualified leads customers to get more personalized details about the product (live display) along with a human touch, offering a much more personalised experience just like visiting a physical store.

• Check nearby stores – The chatbot shows a list of nearby stores as per the customer’s recent location. The technology solution has been built due to customers wanting to discover products at proximity to where they reside. This gives high accessibility of the products, across geographies and helps in driving more footfalls towards your phygital store.

• Appointment scheduling – The customizable toolkit allows customers to book their visiting slots at the nearest store. Store managers book different time slots for each customer to follow the social distancing norms at their stores.

• Store level campaigns on WhatsApp – With the easiest and most convenient medium with a global reach, WhatsApp campaigns can keep your customers engaged, consider your product and drive more conversions which in turn will boost your sales.

The last module of Shopster let’s a brand complete the journey after interaction and engagement leading to selling the product

• Enables sales through WebBot – Shopping bots give a fast and seamless purchasing experience to your customers.

• Sharing product catalogues – This is intended to assist retailers in highlighting and sharing their offerings through a distinct product catalogue.

• AI-powered recommendations – It enables customers to scale whether the product matches their expectations, all without setting foot in a store. Chatbot assists to capture a record of all previous conversations, customer activities, purchase history, and relevant data and creates a personalized user experience for customers by recommending the best products to their interest.

• Status of all orders across platforms – Shopster allows your customer to track their ordered products and view their order status in the delivery process which is an influential way to expand the customer’s shopping experience and build trust in your brand.

• Sharing payment link on WhatsApp – Ensures a secure and intuitive payment process with hassle-free contactless payments and e-receipts. This simplifies the payment process making it the most real-time than ever before.

By tracking consumer reactions to items in real-time, Shopster has become an important pull channel that has helped retailers transform more customers into consumers, decrease returns, and create brand loyalty. As shoppers move away from conventional brick-and-mortar shops, the retail environment tries to replicate the in-store process as near as possible. The natural conversation flow ensures your customers feel heard, validated and valued. And this is what all online shoppers today expect!