It’s a hub of customer data. It consolidates customer data and stitches it into unified customer profiles. The CDP sits at the center of an enterprise’s data ecosystem, connecting all the channels, platforms, and products that a customer uses.

It provides a Single View of Customer. The CDP captures all customer actions, across touchpoints, syncs the information, and attributes the right actions to the right customer.

It stores, connects, and unifies customer data, giving marketers a holistic view of their customers – irrespective of the different devices they use or marketing channels they interact with.

It makes data actionable for marketers. With consolidated data at hand, Zence helps marketers derive insights from it, to deliver unified, personalized, omnichannel experiences to their customers.

Rapid digital transformation in a post-Covid world: Ever since the world went into lockdown, and people turned to online shopping, digital channels have made an undisputed mark for themselves in the marketing mix. This, in turn, has accelerated the need to manage customer interactions across digital channels.

End of the third-party cookie era: In the coming future, browsers will no longer be supporting third-party cookies. This means the cookie-based targeting route on ad platforms is going to turn redundant. Marketers will now have to depend on first-party data to know their customers better – and CDPs enable tracking and storing user information using first-party cookies.

Growing need for smart customer interactions: Brands are increasingly looking at onboarding the power of AI and machine learning in order to know their customer better and to personalize interactions. AI-driven tools like CDPs help enterprises record every customer interaction, join the dots across touchpoints and use the insights to create meaningful interventions.

Brands are focusing on knowing their customers
E-commerce makes up 42% of all B2B purchases today. By 2023, it is expected to reach 58% of total retail sales in the US. That’s a huge number, and companies are rolling out the red carpet to woo online shoppers. To stay competitive, they are creating personalized experiences throughout the customer lifecycle by converting user data into insights – at speed. CDPs are making the cut as the technology of choice, as they help increase an understanding of the customer journey, personalize experiences, and improve user satisfaction.

Building seamless customer experiences has become the cornerstone of business success
Tools that offer seamless customer data management and analytics help enterprises address their business priorities better by creating fulfilling user experiences.

Getting data insights is not enough. It has to be made actionable
Enterprises often find that turning fragmented data points into actionable customer insights is the biggest challenge that they face while creating user interactions. This is getting marketers to invest in CDPs – and create the personalized experiences that modern customers expect.

Customized Content
Once a customer has interacted with a brand, the CDP steps in to use identity and behavioral data to provide customized content to users.

Personalized Recommendations
CDPs gather transactional and qualitative data that boost cross-selling and upselling. For instance, marketers can understand a user’s purchase patterns to provide personalized product recommendations and discount coupons.

360-degree Customer View
By studying a customer’s online footprints and activities, CDPs enable marketers to get insights into both their virtual and offline shopping and purchase patterns. This gives brands a complete view of their customers.

Identify customers with Low Involvement
If a customer is interacting less with a brand, then a CDP helps to raise an immediate red flag. It helps marketers identify these customers and thus make special attempts – through personalized messaging – to re-build the relationship.

Customer Segmentation
A CDP has the power to segment customers into multiple, focused groups. Marketers can use this segmentation to engage with their users with personalized content on social media and other channels.

Deploy Retargeting Campaigns
A CDP doesn’t just collect data. It provides powerful customer insights as well. These insights can be used by brands to create retargeting campaigns and use look-alike modeling to attract new users who are similar to their current ones.

Build better Customer Profiles
CDPs use predictive data (like the possibility of purchase and churn) to improve the quality of customer profiles and target them with personalized marketing messages.

Reach Customers where they are
By analyzing transactional data, a CDP enables marketers to reach their customers on the platforms and channels they use to make purchases. They can also use this information to send relevant and timely messages, and tailor loyalty programs as per user preferences.

Personalize at Scale
A CDP helps marketers to understand their customers, how they interact with marketing campaigns, and how they move around on their website. CDPs use dynamic widgets to deliver personalized content to difference audience segments.

Get Rid of Data Silos
Data plays a key role in making the right marketing decisions. CDPs sync customer information from across an enterprise’s systems, organizes it into a single source of truth, and allows every department to have easy and instant access to the data. This means every section of an organization has the same information and can pursue a unified business goal.

Empowers businesses to get detailed insights into their customers

In modern, connected economies, where customers have more choices & higher expectations, enterprises struggle to get a unified view of users to deliver hyper-personalized customer experiences across channels. CDP help marketers understand customer behavior throughout the user journey. This enables them to make pinpointed and accurate business decisions related to marketing, product development, & sales.

The Zence Edge

This unified solution gives marketers access to a 360-degree single view of customers. It also captures customer interactions with a brand across all touchpoints and channels.

Creates intelligent and real-time segmentation

In an age when customers don’t just buy goods and services, but also experiences, competing and winning requires that brands treat every customer as unique. CDPs go beyond data and bring insights and data segmentation to life, giving complete data prowess to brands. This, in turn, boosts CX, loyalty, and CLV.

The Zence Edge

It creates customer segments on the basis of demographic and behavioral data, using Tag Manager. This enables brands to personify their segments, in order to understand customer motivation and drive profitable action.

Adds wings to customer engagement

New-age customers have endless choices when it comes to the number of touch points or brands available to them. The downside for marketers is that it becomes increasingly difficult for them to gain their user’s attention, engage with them, or build lasting relationships. Challenges in unifying data and fragmented technology systems are the two main roadblocks to creating a successful customer engagement strategy. Both these problems are effectively addressed by CDPs.

The Zence Edge

It designs personalized offers that are based on customer purchase behavior. It empowers marketers to increase conversions by optimizing their marketing initiatives with relevant insights that are powered by the solution across touch points.

Helps onboard the advantage of accessing real-time reports

CDP solutions are aimed at collecting user data from multiple tools, centralizing it in one database, and making it available to other systems in real-time. Brands can use this information to create accurate customer portraits and improve their marketing and sales strategies. The role of a CDP is to be at the center of an organization’s marketing tools. It facilitates the synchronization of customer data so that the other tools can leverage the same fully-updated customer profile at any given touch point or interaction, in real-time. Brands can thus engage with customers with the most in-depth insights possible.

The Zence Edge

Brands can access all consumer transactional and engagement data on a one-stop dashboard and measure the performance of their marketing initiatives with real-time reports.