CUSTOMER DEMOCRACY™
Of the Customer, By the Customer, For the Customer
About the White Paper
Putting the customer first is not a new concept but the sweet spot for brands to achieve seamless CX. But how does this new customer-oriented dictum work?
Answer: “Customer Democracy™ – Of the Customer, By the Customer, For the Customer”
Customer is an important stakeholder, who wants experiences that are individualized, quick, and helpful (Of the Customer). By actively listening to VoC (By the Customer), rolling out the best experiences, making customer journeys personalized and seamless, and ensuring that a brand is always accessible to the customer (For the Customer).
This is best achieved by onboarding solutions like Zence that help brands offer Connected CX throughout a customer’s journey. End result? Happy customers, better brand advocacy, increased ROI.
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Key Facts
of millennials value experiences over every other business offering
Customer-centric brands are sixty percent more profitable than brands that don’t focus on their customers
consumers say they would shop with brands that recognize and provide relevant offers
