Over a year-long ordeal has compelled many businesses to adapt to the new normal. With the second wave of the virus surging, and re-emergence of lockdown trends, customers are once again hesitant to visit the stores. Needless to say, that Retail industry is impacted and needs quick measures to sustain sales.
The rules of retail have been re-written. The landscape has now shifted to “safe shopping experiences” – shop from home, scheduled shopping appointments, contactless processes, home delivery & store pickups and a blend of online and offline channels. To restore sales, retailers are integrating ‘Phygital’ to attract and retain consumers.
Launched during the first wave of pandemic, Easyrewardz Shopster enables brands to reach out to their customers over WhatsApp and drive engagement with its AI-powered personalized recommendations. Enables sales through its WebBot, especially designed to drive commerce. Customer can make his/her purchase and get it home delivered through a store-staff assisted chat. It allows the store staff to assist customers, take orders and address customer complaints on their mobiles. The toolkit also enables retailers to go contactless with its online payments feature (in-store) and personalized digital receipts. These receipts could be customised with personalised offers and can be shared via SMS/e-Mail.
Shopster’s latest avatar Shopster 4.0 – A comprehensive Retail Toolkit with the most updated features to provide an elevated shopping experience to customers in the comfort of their home. Shopster enables retailers to share personalized product recommendations and offers with their customers.
Video Conversation
The latest version of Shopster allows customers to initiate a video conversation with the store staff to get a live demonstration of the product
Dark/White Theme
Customers will also have the option to opt between a Dark and White theme toggle of the bot as per their convenience
Interactive Stories
The bot allows to display offers and play product videos as interactive stories to keep the customer informed and updated about the products
With the addition of the multi-lingual feature in the latest version, the bot is customizable in all Indian and some foreign languages which allows the customer to use and select their preferred language.
Some other key features of Shopster 4.0 are
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Latest offers & Coupons: Customers can see the latest offers of the products and all the currently running coupons
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‘Past Orders’ Section: Showcases all the previously confirmed orders of the customer
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Capturing the Customer Address from Google Maps: As a result, the customer will have to enter minimal details of the address
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Splash Screen/Ad like stories: Introduced for intro or offer related videos
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Shopping Bag: Allows customer to add their selected products in the ‘shopping bag’ option if they consider to purchase it
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Product Based Offers: Offers related to one particular product will be shown to the customer before the customer confirms to purchase it
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Assisted Shopping Experience: On entering the desired search keyword of the product, the customer shall be able to see the auto-suggestions to choose from
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Integrated with Loyalty Club: Customer shall be able to apply for Loyalty Membership Discount on the shopping cart
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Filters: Based on Price, Discount, Trending, etc
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Download Order Details: On order completion, the customer will be able to download and send the order details link to their WhatsApp number